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Measure campaign success with Google Analytics’ Enhanced Ecommerce tracking. Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more.Tracking Donations with Google Analytics’ Enhanced EcommerceWith Google Analytics Enhanced Ecommerce tracking you can take the guesswork out of understanding how your website visitors donate. Enhanced Ecommerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.“But wait,” you ask “We don’t sell products…” That’s OK! Payments still occur and therefore transactions are made. This means that you can leverage the power of Enhanced Ecommerce tracking for donations, too!Unlock Powerful Reporting FeaturesNot only do you get better transaction data within Google Analytics, but this integration also opens up access to a world of useful reports:Most valuable traffic sourcesMost popular donation formsThe number of visits made before a user donatesWhich donations are refunded mostWhich donation forms have the highest conversionsHow GA Enhanced Ecommerce and Give WorksYou most likely already have Google Analytics tracking implemented on your website. This Add-on doesn’t aim to replace your current integration. Rather, its goal is to enhance it. Simply install and activate the Add-on and immediately your donation data will begin tracking in Google Analytics.Please note that you need to use the GA’s Universal Analytics in order to use Enhanced Ecommerce tracking. Most likely, you already are as it has been the standard for years now.Additional Plugin Features:Easy zero-hassle setupTrack conversion ratesTrack donation form impressionsCustomize tracking valuesTrack test donationsLightweight codebase won’t slow siteBuilt to work with your existing GA implementation